“Ads – Shop radiators…” “Shop flowers…” “Shop Jesus???”

Mon., Feb. 28/22

Do any Google search on almost anything and odds are pretty good that the first few hits listed will be Ads, Ads cleverly disguised as information sources. You click, and are met with a promotional onslaught of services and/or products allegedly “for your convenience,” but definitely for someone else’s profit.

Turn a magazine page and the heading announces a great breakthrough / discovery / ancient secret uncovered… of life-changing / health-promoting / wealth-enhancing benefit! Then there, at the bottom, in finest print yet, you see the required disclosure: ‘Advertisement.”

I could go on – and so could you. Luckily, you and I are the smart ones. We know how the devious minds of advertisers work. We’ve learned to skip over the traps at the top of the screen… take note of the statement at the bottom of the page. We won’t be duped. We’ve matured.– We’re cynics now!

Cynicism has become a growing hallmark of industrial societies around the globe. The first response to good news by many is “So what’s the catch?” Doing a thing “for goodness sake” is now highly suspect.

Some years ago (and some readers will recall) my wife thought it a nice gesture of Christian love if our church were to make many dozens of muffins to bring to out-of-province construction workers repairing one of our city’s major bridges. The workers were taking a lot of criticism from the locals due to the extended closure of the bridge and their out-of-province status. In arranging for the delivery I was asked, “So what do you want in return? – press coverage, cash? What?” It took some convincing before they understood we just wanted to encourage these hard-working laborers. Word of our actions did pique the press, though not by our doing, and a newspaper article was written. Evidently “goodness” these days is news!

Into this, Jesus still says, “Come to Me…” He asks us to have “faith,” to trust Him. A seeming foolhardy step in a world of cynicism. But His offer persists…

Come to me, all you who are weary and burdened, and I will give you rest.” (Matt. 11:28). / “whoever believes in Him shall not perish but have eternal life.” (John 3:16). / “…Jesus stood and said in a loud voice, “Let anyone who is thirsty come to me and drink.” (John 7:37).

Yes. It is that simple. Childlike simple. Trans-generational simple. Trans-cultural simple: “Believe on the Lord Jesus Christ, and you will be saved” (Acts 16:31).

Trust Him today. In this world of charletans He is still trustworthy.

Press on…

Published by thebrokenrunner

I have been a committed Christian for over fifty years and a pastor assistant for over ten. Yet, perhaps like you, I still struggle as I "press on" to that high calling of God in Christ Jesus. I hope you will enjoy your visits here, and be challenged, expanded, and encouraged by what you find. May we all grow to know and to love Him more each day. - Press on...

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